Logo Redesign

A client approached me recently asking if I'd be able to help refresh their outdated logo while maintaining the recognition they've built over the years. Take a look at the before, after, and some workflow images below:

Before (left), after (right):

rutherfordArtboard+11+copy+5.jpg

Some other variations that were tested:

rutherfordArtboard 2.png

rutherfordArtboard 3.png

rutherfordArtboard 6.png

rutherfordArtboard 7.png

rutherfordArtboard 8.png

rutherfordArtboard 10.png

rutherfordArtboard 11 copy 2.png

rutherfordArtboard 11 copy 3.png

rutherfordArtboard 11 copy 4.png

rutherfordArtboard 11 copy 5.png

rutherfordArtboard 11 copy.png

rutherfordArtboard 11.png

rutherfordArtboard 12.png

Tyler CheesemanMay 8, 2025